3.1 ebXML by example

A small company in Brazil (around 20 employees) is in the imaging business. They have a few very talented artists who are doing contemporary South American art. The company has a good network of contractors, in case they need more artists. The company is very popular in Brazil because of their very good work. The company is mainly in the local national print media market present. The company wants to establish a good international reputation. The company tries to achieve this with a web site with and contact addresses and some presentations of their previous art work.

Another small company in Perth (around 40 employees) is involved in web projects. This Perth based company does a lot of web site integration to back-end software systems and is technically excellent but does not have the appropriate art expertise. The company is a well know web company within Australia and has many national customers. It happens, that the Perth based company gets a new project and is desperately looking for South American art to support a specific customer need.

Both companies hear of ebXML and have their business ready for ebXML. Thanks to ebXML, which is intended for Small to Medium Companies (SME), they can easily become part of the global electronic marketplace.

The Perth based company checks the ebXML Registry for a company who is into art (geographical location does not matter) and finds the company in Brazil. A contract is negotiated and both companies agree to do business together. The Brazilian company gets one or two contractors for this new project. After a couple of days the Brazilian company sends the first draft images back to Perth and the business in Perth is happy with the images. The final images are transferred and in return the Perth based company transfers the money to Brazil. After success with the very expressive images from South America the business in Perth is so happy that they keep working together with the Brazilian company.

ebXML enabled both small businesses to meet and to do electronic business together. In reality it will be more likely to have bigger companies who have a big turnover on mass products to be involved in ebXML. But new businesses ideas and the usage of Internet with the latest technologies will create new business models.